SHRESHTHA DIGITAL MARKETING CONSULTANT

WHAT IS DIGITAL MARKETING? Definition : Digital marketing encompasses all marketing efforts that use an electronic device or the internet. It includes tactics such as social media marketing, email marketing, content marketing, search engine optimization (SEO), and more. Key Components : Search Engine Optimization (SEO) : Optimizing your website to rank higher in search engine results pages (SERPs) to increase organic (unpaid) traffic. Content Marketing : Creating and distributing valuable, relevant content to attract and engage a target audience. Social Media Marketing : Promoting products or services through various social media platforms to increase brand awareness, engagement, and conversions. Email Marketing : Sending targeted emails to prospects and customers to nurture leads and drive sales. Pay-Per-Click (PPC) Advertising : Placing ads on search engines or social media platforms and ...